Pleasure Principle

Pleasure Principle is a relatively new brand, the concept of two New York designers in 2002. Adrian Cowen and Diva Pittala set out to create a range of tees and casual clothing, with the aesthetic of the brand being “casual bondage”. Cowen and Pittala don’t use much colour in their creations, and that’s what The Chronicles of Cool love, its not over the top. Pleasure Principle is showcased in only a handful of places across Europe, so if London is close to home try out Michiko Koshino on Broadwick Street or Concrete on Marshall Street

Below are a few designs that have caught our eye, The Chronicles of Cool especially love the ‘Die Laughing’ tee: