Thursday 4 June 2009

H&M: Fashion Against Aids

Its not often that fashion labels which support good causes, does the charity they raise money for, any justice in terms of style. But H&M have bucked this trend with their most recent ‘Fashion Against Aids’ campaign. H&M have joined forces with the some of the biggest names in music, fashion and style to spread awareness for the cause and to help design t-shirts and t-shirt dresses, to spread the message. The ‘Fashion Against Aids’ range was launched a few weeks ago, but now the likes of Dita Von Teese, N.E.R.D and Yoko Ono have all jumped on the bandwagon. The Chronicles of Cool likes this collection a lot, With t-shirts under £10, with 25% of that going to the charity, it would be rude not to.

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